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SMS Gateway ServicesToday, SMS gateway services are available to the SMS application providers, which can be used by them for designing, building, hosting and operating various SMS applications. Now, the demands for SMS applications by various business services are unlimited and hence, the role of SMS gateways is very important to the service providers. Websites of many service firms, depend on SMS gateway services for providing SMS applications, through websites. These days, it is common to use mobile phones for secure business transactions which are utilising the service of SMS gateways. Many telecom providers offer SMS gateways to the business organisations for implementing SMS applications through websites. Customers can access various day to day services like payment transactions, billing, ticket reservations etc through SMS applications using SMS gateway services. The security of these transactions is ensured through a user id and password. Many cell phone carrier companies support the transactions by providing network coverage and connecting service to the SMS gateway. Numerous SMS applications, which are available to the users, through websites can be accessed easily, through a PC or a laptop. Many large and medium enterprises use SMS gateway services for sending information to customers, through SMS. Thus, a significant amount of cost can be saved in the account of communication activities. There are different types of SMS gateway services which are commonly used by SMS application providers. The important types of service mechanisms commonly used by SMS Gateways are ‘push messaging services’ and ‘push pull messaging services’. In push messaging services, organisations or business service firms, can send information to a group of customers by sending messages through SMS. Push pull messaging service available through SMS gateway is a kind of two way communications. The authorised customers of an enterprise can send query through message for information and pull back the data from the enterprise by receiving SMS. Push messaging is the popular form of SMS gateway service, as it is used by many business firms to send announcements and notifications to their customers. SMS can be sent to inter operator mobile networks with the help of SMS gateway services. Very sophisticated software available in SMS gateways can recognise the different types of formats followed by SMS networks. Various software vendors provide SMS gateway software which is efficient and compatible to most of the prominent messaging standards. Depending upon the requirement of an SMS application, a business firm can select the appropriate SMS gateway services. Beginners of SMS application development can approach various free SMS gateway software which is available as open source from the internet. Technical specification of SMS gateway services can be understood by visiting the websites of the providers. The SMS applications available at the websites have to communicate with different carrier networks for relaying the message to the ultimate destination. The application development at the Short Message Service Centres (SMSC) is simplified due to the availability of SMS gateway service. It is very difficult and not feasible to make changes in the SMSC applications to take care of varying standards of messaging. The necessary translation is separated and integrated in the SMS gateway applications to reduce the development overhead. Also please feel free to look at more useful information about SMS.
Business texting: the new way of doing business |
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